BASECAMP
Customer experience optimization
BASECAMP
Basecamp is a cloud-based project management tool developed by the U.S. software company 37 Signals in response to its own work management woes.
Basecamp has always prioritized simplicity and ease of use – so much so, that despite significant changes in the market, it remains committed to these values.
But does this approach align with today’s complex workflows? Does it boost our productivity while optimizing our time and resource use?
Let’s find out.
ABOUT
Talking about the work isn’t the same as doing the work. Being super busy isn’t the same as making progress. Starting a project isn’t the same as shipping it.
Basecamp is a fundamentally different way to run projects and make things happen. It’s like night and day.
Most project management systems are either overkill, inadequate, or frustratingly chaotic. Teams struggle to adopt them, information scatters everywhere, and complexity trips people up.
Description
Basecamp offers a set of limited yet easy-to-use work management features, such as:
Project Boards: In Basecamp, every project has its own dedicated page or board with a list of utilities you can add or remove, like a to-do list, message board, group chats, card table (Basecamp’s version of Kanban boards), calendar, and documents.
Project Stacks and Views: Basecamp lets you group similar projects into stacks, which you access from your home screen. This is pretty handy for keeping your digital workspace clean but doesn’t have any real benefits, like stack-specific progress tracking or analytics.
To-Dos: Basecamp allows you to split complex tasks into to-do lists. Each to-do can be assigned to a team member, given a due date, supplemented with attachments, and commented on to share progress. You can also organize to-dos into sections (such as project phases) or create new lists from these grouped sections.